Ariel 3in1 Pods –helper for outstanding results in Andre Tokev’s kitchen
Binding with bTV faces guarantees brands good reputation and reinforces the product’s qualities
Реклама
The association with the individuals and professionals who set the media trends in Bulgaria serves the purposes of the clients to distinguish their initiatives in an original and memorable way.
Client: Procter & Gamble
Brand: Ariel
Season: Spring 2018
Channels: bTV
Agency: MediaCom
Communication: Linking the brand to chef Andre Tokev as a restaurant owner and chef known for his perfectionism in the kitchen, perfectly corresponds with the communication of the Ariel brand for high quality of the product that treats stubborn stains and helps to maintain impeccable cleanliness at home.
Activities: participation of the advertising spokesman in a video, alternative forms
The main form of communication is a 20-second advertising video featuring chef Andre Tokev, enhanced with a variety of alternative promotional forms broadcast during the MasterChef show.
Contacts:
bTV Media Group
Sales department
Sofia 1463
Bulgaria sq. No. 1
National Palace of Culture, 11th floor
Тel. (+359) 2 9176 800
Тel. (+359) 2 9156 564
Fax: (+359) 2 9176 886
e-mail: [email protected]
