Branded Entertainment with the Magnum Loco Ice Cream in The Voice of Bulgaria
bTV Media Group enables its partners to associate with colorful and compelling content
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Client: Froneri Bulgaria
Brand: Magnum Loco
Season: Spring 2018
Channels: bTV
Communication: The goal of the campaign is to establish the new taste and packaging of Magnum Loco ice cream. The communication support was realized through a video clip with product integration of Magnum Loco ice cream, performed by participants in the show The Voice of Bulgaria, with which bTV opened the second live episode of the show.
Activities: We have contextually positioned Magnum Loco ice cream in the backstage and on the stage of the Voice of Bulgaria.
In the set of a modern, neon beach in the backstage of the Voice of Bulgaria, we filmed a video with the semi-finalists in the show. During the intro of the song Lick Your Ice Cream, while having fun and eating ice cream, the participants went to the stage where they finished the song live.
The style of integration of the brand and the association with dynamics, colorful partying and the pleasure of eating ice cream were reinforced by the positive image and presence of the performers combined with exhilarating live performances.
Contacts:
bTV Media Group
Sales department
Sofia 1463
Bulgaria sq. No. 1
National Palace of Culture, 11th floor
Тel. (+359) 2 9176 800
Тel. (+359) 2 9156 564
Fax: (+359) 2 9176 886
e-mail: [email protected]
