bSTARS and The Petkanovi Family in Partnership with Billa Bulgaria

The charming family Daniel and Alexandra Petkanovi walk the viewers through the gardens of Billa Bulgaria as part of the series "From garden to garden with the Petkanovi family “

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During the summer months, when the abundance of fruit and vegetables is the greatest, Billa Bulgaria focuses on the quality of products on supermarket stands and how consumers can select them best. And to focus on the importance of the quality fresh food we consume every day, Billa has chosen the Petkanovi family as its partners to take viewers around the gardens where Billa's products are produced. In the series "From garden to garden with the Petkanovi family", with a fresh and humorous approach, Daniel and Alexandra ask different questions that excite them, walking around the gardens with the farm producers, from the point of view of a youthful couple with attention to food.

 

The series consists of a trailer and four consecutive episodes, communicated on the Facebook page of Billa Bulgaria. Each episode focuses on a different product, with which the Petkanovi family then prepares a delicious and easy recipe in their home. To engage the audience after each episode, the followers in the channels of Billa Bulgaria have the opportunity to vote and choose between two options for dishes with the product. Daniel and Alexandra filmed each recipe and posted it as part of their weekly contributions to their YouTube channel.

bSTARS implements the campaign in partnership with Billa Bulgaria through a natural and fun positioning, carried out by the Petkanovi family, which shows the quality of their products, and increases its audience. By sharing the project and the Instagram profiles of Daniel and Alexandra in a series of stories, Billa Bulgaria reaches new audiences and potential users.

Campaign results

With the trailer, the four episodes of the series and the four poll posts for voting every week, the campaign in the channels of Billa Bulgaria reached a total of about 2 million users. Through communication in the Instagram profiles of the Petkanovi family, the campaign reached over 500 000 unique users.

bTV Media Group

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