bSTARS Partners For The Making Of a Special Cooking Masterclass

The culinary blogger and Season 5 MasterChef contestant Lora Kapustina presents novel cooking skills, supported by Samsung Bulgaria

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In the context of the current COVID-19 pandemic, Samsung has decided to collaborate with popular faces and influencers, one of whom Lora Kapustina, in order to help create a series of themed workshops. With a string of short informative videos, the tech brand aims to teach audiences new skill sets and knowledge on photography, vlogging, cooking and many other.

bSTARS supported Samsung’s initative on its way to create useful content, which is set to contribute to the daily lives of consumers, while at the same time helping entertain them in a time when everyone’s out-of-home experiences and social interactions are limited.

bSTARS campaign features Lora Kapustina – one of the most popular MasterChef contestants, who showed the viewers of her YouTube channel several techniques for cake decorations with the help of everyday materials readily available at home.

Through the use of her social media and cooking blog, Lora communicated the video in a series of dedicated posts and stories with a delicate product placement of the new Galaxy S20Ultra smartphone, which was used to shoot all video and images for the campaign. No less on focus were the Galaxy Buds+ earphones.

 

The collaboration video is available to watch here.

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