bSTARS Reaffirmed its Long-Term Partnership with Procter & Gamble to Tie the Ariel 3in1 Pods with Chef Andre Tokev
For the Second Year in a Row, Ariel Entrusted its’ Advertising Representation to the Perfectionist in The MasterChef Kitchen
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One of the most beloved and respected chefs in Bulgaria, Andre Tokev, for the second year in a row is the ambassador of the Ariel brand and the power of the 3in1 Pods technology.
Positive image
Through its loyal partnership with Chef Tokev, the Ariel brand, part of the Procter & Gamble family, reaffirms its positive image and the confidence of its consumers, and through consistent communication and long-term engagement with the reputable jury member of the premium bTV format - MasterChef - the attention of new potential customers as well.
Activities
During the campaign, a television spot was made featuring Chef Tokev, enhanced with a variety of alternative advertising forms, as well as printed advertising materials featuring Chef Tokev, in sales outlets.
Client: Procter & Gamble
Agency: United Partners
Contacts:
bTV Media Group
Sales department
Sofia 1463
Bulgaria sq. No. 1
National Palace of Culture, 11th floor
Тel. (+359) 2 9176 800
Тel. (+359) 2 9156 564
Fax: (+359) 2 9176 886
e-mail: [email protected]
