The series Dear Heirs is an inspiring, uniting, family-friendly product. It provides an excellent environment for advertising messages. Through it, companies and brands can reach the viewer in a highly influential way. Targeted connection with the captivating storylines of the series is possible both on air and in the digital environment. bTV Media Group provides a variety of options for presence – on the one hand, through traditional televisions spots, various forms of sponsorship and alternative advertising: cut-ins/skyscrapers, sponsorship clips, sponsored promo-announcements, bugs, content splits, branded advertisement bumpers or through the various means of presence on the Internet; and on the other hand – through implementing a product and/or a brand message by a product placement in the respective plot, characters and their stories, ensuring presence regardless of the technological platform on which the viewer watches the series.
First Investment Bank trusted the newest series by bTV Media Group for communicating key products of the bank, making them part of the story.
By linking its brand with bTV's largest-scale local fiction production, FIB accesses its diverse and numerous audiences - A18-34, A35-49, big city population, young viewers with a modern mindset, viewers with higher-income and living standard. On television alone, the series has 37.6% average audience share among the A18-49 target group (data by GARB: 01.2018 – 02.2018).
In the very first episodes of the series a Fibank ATM was installed in the village especially built for the production. After the official opening of the ATM, in a variety of comical and emotional scenes, the bank's products became part of the life of the characters in Dear Heirs. Most of the personages are associated with various bank products - they used bank services when needed, paid by phone or by a contactless card in the village store, etc.
Ivan Balkanski took an online consumer loan to build the dream house of his beloved. Our heroes also used Fibank's online banking to test how their business is developing. Special guests of Boris Yotov (played by Orlin Pavlov) were the snowboarding champions Sani Zhekova and Radoslav Yankov, who are among the faces of Fibank. Scenes with payment terminals were used by the authors of the series to enhance the sense of a modern village, full of young people with entrepreneurial spirit.
The series, with its large number of diverse storylines and characters, provides a platform for sharing various messages. Dear Heirs enjoys tremendous popularity not only among viewers in front of the television screen, but also among all users of bTV Plus and Voyo.
The bTV Media Group team is at your disposal to build the most appropriate contextual integration into the wide selection of strong media brands available on our diverse platforms. All of them started in the past days with impressive results – The Voice of Bulgaria, MasterChef Bulgaria, Home Makeover, Wife Swap, Capital Hillbillies, etc.
The diverse platforms of bTV Media Group are the place where your messages can benefit from both the latest broadcasting technologies (HDTV, Augmented Reality, 360 degree videos), and access to audiences with a different way of consuming television content and various interests; audiences, attracted and enticed by our impressive, high quality productions, created according to established global standards.
Contacts:
bTV Media Group
Sales department
Sofia 1463
Bulgaria sq. No. 1
National Palace of Culture, 11th floor
Тel. (+359) 2 9176 800
Тel. (+359) 2 9156 564
Fax: (+359) 2 9176 886
e-mail: [email protected]
