"Bulgaria's Got Talent" Is Here - The Unforgettable Show Promises Surprises, Emotion And Amazement
With the start of the show we recall some of the most successful integrations in the format and the brands that won over the audience
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The eighth season of "Bulgaria's Got Talent" starts in the company of a new jury panel and a kept promise to build up the surprises with each coming season. Katerina Evro, Evelin Kostova, Nikolaos Tsitiridis and professor Todor Kantardjiev will dive into a "fervent pressing of buzzers" for the contestants, which come with the promise of being exceptional, bold, provocative, inspiring, beautiful, energetic and downright fantastic.
The new season of the most successful and popular talent show in the world, with versions in over 70 countries, promises unique content and a great mood for the bTV viewers in the Spring.
Apart from the impressive talents, the stage of the show has more than once been an arena for memorable brand collaborations, authentically integrated into the context of the format. Below we highlight two examples with our partners from Nestlé Bulgaria and SDI.
”Bulgaria's Got Talent" and finds it with the support of Nescafé 3in1!
In the last season of the show in Spring 2021 we carried out a thematic, multi-platform communication of Nescafé 3in1, which unfolds the message of the brand "Every talent has a taste" in "Bulgaria's Got Talent". The joint project of bTV Media Group and Nestlé Bulgaria attracted the viewers’ attention and engaged them simultaneously through its impact.
In the television episodes, even during the auditions for the show, we created an influential association with the original communication of the brand, namely - the beauty, distinctive identity and unique presence of each contestant. This happened through an alternative advertising form - an animated bug of Nescafé 3in1, which we broadcasted in sync with selected performances of the talents whose profiles correspond to the client's target.
We tied the brand image to a member of the jury and during the spectacular finale we positioned a branded Nescafé 3in1 on the table, right in front of the witty and tireless guarantor for infinitely funny comments.
By positioning the Nescafé 3in1 brand in the business card of a semi-finalist, we conveyed the message that talent, fun and adventure go hand in hand.
We built another communication pillar by deploying the idea in a digital environment. We created special photo galleries of the participants in front of the branded 3in1 backstage and supported the campaign with a consistent presence on the social networks of the show and bTV.
Save a talent with SDI in the Fall 2019 season
The battle for victory in "Bulgaria's Got Talent" 2019 made us laugh, shake and be inspired. It met us with unprecedented talents and the competition between them was really fierce. Throughout the season the fans were excited about who would win and this gave us an idea - to give them another opportunity to determine the fate of one talent. For the first time, they had the power to bring an eliminated contestant back to the grand finale!
We made an online vote on a special landing page. To create tension, we unlocked the vote for 24 hours after the end of the last semi-final. We integrated the right partner, and the special SDI Star became the ticket to the finale for one stunning talent!
To make sure that every fan had a chance to bring their favorite back into the game, we had to make sure the word is spread. Hosts Sasho Kadiev and Dani Petkanov announced the voting in all LIVE episodes of "Bulgaria's Got Talent", flooded Instagram with branded fun stories of Dani Petkanov and the contestants from the backstage, and used rich media formats.
We supported the communication with posts and stories in the personal Instagram profiles of Dani Petkanov and the radiant Alex Petkanova.
Over 480,000 sworn fans voted for their favorite online in 24 hours - yes, that's over 300 people per minute! Petar Baikov was the talent saved by SDI and the hosts presented him with the award on stage during the grand finale.
