On February 01, 2021, the annual Effie Advertising Awards were held, at which bTV Media Group was a media partner for yet another year. The host of the ceremony for the third year in a row was the talented host of "Before Noon" Desi Stoyanova, and this year she was joined by her screen partner - Sasho Kadiev. The two moderated the first-ever online awards ceremony to honor the most effective advertising campaigns of the past year.
In the Corporate Communications category, the bronze award was given to the Delikates Zhitnitsa campaign "Twinning of the village of Zhitnitsa and the village of Smilyan", part of which was Chef Andre Tokev - one of the most respected chefs on the Bulgarian culinary scene and part of the reputable jury of MasterChef from the very beginning of the format. Chef Tokev took part in the special event-fair, the culmination of the campaign, which took place in the village of Zhitnitsa and enjoys great interest.
During the event, Chef Tokev prepared in a special demonstration session a modern interpretation of a recipe for beans with sausage, and visitors then had the opportunity to taste the dish in his company.
BRAND: DELIKATES ZHITNICA
CLIENT: DELIKATES ZHITNICA
CAMPAIGN: TWINNING OF THE VILLAGE OF ZHITNITSA AND THE VILLAGE OF SMILYAN
AGENCY: SAATCHI & SAATCHI SOFIA
STRATEGIC AGENCY: BRANDWORKS, PART OF PUBLICIS GROUPE BULGARIA
PR AGENCY: MSL SOFIA, PART OF PUBLICIS GROUPE BULGARIA
MEDIA AGENCY: ZENITH
DIGITAL AGENCY: DIGITAS SOFIA, PART OF PUBLICIS GROUPE BULGARIA
bTV Media Group
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