The activation of Coca-Cola began and developed after the end of the Knock-out stage of "The Voice of Bulgaria". We announced special voting at glasat.btv.bg where fans of the top 12 contestants had the opportunity to vote for them and send two of the participants to the Coca-Cola The Voice Energy Tour.
In the web channels of the group, voting was communicated with rich media banners - skin a+ 300x600 and special backstage videos of the show during concerts. In the three videos, the contestants moving ahead had the opportunity to invite fans to vote for them, and V-Reporter Elina Markovska shared with them the most exciting moments of the show.
On the air, we effectively deployed the communication of the client, though thematic integration of the MySparx platform in alternative advertising forms, as well as by positioning it in the video intros of two participants and in a special intro featuring Mihaela Fileva.
During the last two live episodes we included live feeds by Elina Markovska from the backstage, where she directed viewers to go to glasat.bt.bg and send their favorite contestants to the Coca-Cola The Voice Happy Energy Tour.
We enhanced Coca-Cola's presence through backstage footage with visuals of a branded refrigerator.
At the finale of the show, the client had a special presence in the 360° Livestream at glasat.btv.bg. In line with the show, Coca-Cola's communication was realized through alternative advertising forms broadcast in various bTV shows and through special 3D forms on the web, promoting the new Coca-Cola campaign - My Song.
Our multi-channel approach and the availability of content at the websites of the group - btvplus.bg and voyo.com - offered access to the content to even more viewers.
bTV Media Group
Bulgaria sq. No. 1
National Palace of Culture, 11th floor
Тel. (+359) 2 9156 531
e-mail: [email protected]