Connecting Brands with bTV Media Group Faces

Kaufland and Alexander Kadiev - together in the cause of a greener future

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Client: Kaufland

Brand: Kaufland

Season: Fall 2018

Direct client

Communication: Alexander Kadiev, the captivating host of Before Noon, was chosen as the face of Kaufland Bulgaria for the opening of the company's first free electric vehicles charging station in the city of Plovdiv. His involvement was an original highlight of the retail chain's responsible attitude towards the environment and its efforts to secure a convenient and hassle-free shopping for the clients.

Activities: To mark the opening of Kaufland's new electricity charging station in Plovdiv, the retailer's clients were offered free transportation to their homes using one of the company's electric vehicles with a special driver – Alexander Kadiev. The campaign's video was disseminated in a digital environment.

Contacts:

bTV Media Group
Sales department
Sofia 1463
Bulgaria sq. No. 1
National Palace of Culture, 11th floor
Тel. (+359) 2 9176 800
Тel. (+359) 2 9156 564
Fax: (+359) 2 9176 886
e-mail: [email protected]