Culinary Tops in the Technology World with Samsung and Lora Kapustina

Samsung Dual Cook Flex and Lora Kapustina in an exciting themed campaign


In connection with the launch of the innovative Samsung Dual Cook Flex oven with flexible door, bTV Media Group realized a partnership between the brand and one of the most interesting and talented contributors to the latest season of the premium format MasterChef, Lora Kapustina.

The collaboration developed in Lora Kapustina's themed blog, which focuses mainly on culinary stories and adventures, as well as on her profiles in the social networks Instagram and Facebook.

With two publications dedicated entirely to the new appliance from Samsung's range of products, Lora Kapustina conducted an intriguing review of the oven, by simultaneously preparing two pairs of incompatible dishes - fish and cake, and broccoli with cheese and pie with berries.

In order to reach all of Lora's followers in the digital environment, we created special product shots, all in the style of her Instagram profile, that link to her blog posts.

The campaign featured interesting content that was presented in the most natural way and was fully tailored and modeled according to the specifics of the brand, Lora Kapustina's profile and the communication channels, so as to touch the audience and maintain its attention and achieve the assigned goals.

Client: Samsung Bulgaria

Agency: Broks Vision

Season: Summer 2019


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