Client: DERONI
Brand: Staroselska chutney
Season: Fall 2017
Channel: bTV
Direct client
Communication:
The activation allowed for an exceptionally good synergy between the show's main idea – to revive Bulgarian culinary traditions, and the communication goal of the client – to position and establish itself as a producer of high-quality, local products for the Bulgarian family table.
Advertising forms:
Product placement, sponsored promo announcements, Main ID and Break ID with included interaction of an ad face with the product.
The partnership with the Deroni client was implemented through product placement in the show and sponsored promo announcements, aired within bTV's programs, reaching the desired audience. The communication was further enhanced through a Special Christmas Activation – a package of broadcasts of elements of bTV's graphical packaging – Main ID and Break ID, with the creative concept including participation of the lead face of the show – chef Andre Tokev, in interaction with the Staroselska Chutney product.
Contacts:
bTV Media Group
Sales department
Sofia 1463
Bulgaria sq. No. 1
National Palace of Culture, 11th floor
Тel. (+359) 2 9176 800
Тel. (+359) 2 9156 564
Fax: (+359) 2 9176 886
e-mail: [email protected]
