FORD RANGER to Help The Farmers
bTV Media Group and "The Farm" provide Тheir Partners with a Natural Environment for Developing a Successful Communication Campaign
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Client: MOTO PFOHE
Brand: Ford Ranger
Season: Fall 2017
Channels: bTV
Direct client
FORD RANGER TO HELP THE FARMERS
Communication: Ford Ranger is in its natural environment in the show The Farm where it helps the farmers. The pickup truck is perfect for farming activities and is actively used in this sector because of its diverse functionalities. Ford Ranger is ideally positioned as the vehicle of the managers Niki and Betty, who visit The Farm twice a week to offer valuable advice on life there, to give the contestants their new assignments, and to evaluate their performance in the undertaken challenges.
This year, the presence of the client will be enhanced with content to demonstrate the variety of characteristics and capabilities of Ford Ranger: driving in water up to 80 cm; carrying heavy loads; transporting bulky goods (hay bales, large quantities of wooden logs); being shown while moving in a rough terrain; pulling out a stranded truck or other heavy automobile.
Advertising Forms: Product placement
Contacts:
bTV Media Group
Sales department
Sofia 1463
Bulgaria sq. No. 1
National Palace of Culture, 11th floor
Тel. (+359) 2 9176 800
Тel. (+359) 2 9156 564
Fax: (+359) 2 9176 886
e-mail: [email protected]
