Summer is now very close. After the last few months spent in isolation at home, everyone is already looking for a safe "escape" from the familiar four walls of their home, spending more time outside in games, walks, hiking in the mountains. In all these moments, however, what remains unchanged is the presence of digital devices that accompany them. Given this important insight, we at bTV Media Group know that the summer months are an extremely favorable period for the implementation of a variety of colorful, fresh, summer projects that grab the audience's attention and further help strengthen the relationship between brands and their audiences.
bSTARS offers numerous opportunities for collaboration with some of the most famous people on Bulgarian television in campaigns for their partners. Through the loyalty of their followers, their own signature and creative ideas, the popular faces of bSTARS contribute to reaching new users while authentically conveying the messages of the brand they partner with and believe in.
bTV Media Group has implemented many special multi-platform projects with the bSTARS faces with its partners over the past summer season and we share some of them in this article.
Multi-channel, fresh and extremely topical campaign for the new flavor, BOSS Full Rocky Road – "Don't stand in one place!"
Last summer, bTV Media Group built a multi-platform alternative approach to communicating the messages of the new Boss Full Rocky Road on TV, digital and social media with one of bTV's most popular faces - the charming host of The Weather Forecast, Natali Trifonova.
The campaign was realized in the digital space through a special landing page with 4 videos and a themed photo session with Natali Trifonova, TV broadcast through an alternative format advertising bumpers, as well as through Natali's social networks.
Foodpanda and Leo Bianchi - how to save time and arrange the perfect plate
The talented and artistic Leo Bianchi carried out the column "Leo's Tips" in collaboration with Foodpanda. In the project, Leo shows how, with minimal effort, the delicious food ordered from Foodpanda can look like a masterpiece prepared at home.
The campaign was realized in a special blog for food and experiences – goodfoodtour.bg - and supported by communication through the social networks of Leo Bianchi.
https://www.btv.bg/article/reklama/tv/bfeed/obvarzvane-na-marki-s-lica-na-btv-media-group-1.html
A beautiful and artistic digital campaign for the perfect hydrated skin with Eucerin and Lora Kapustina
On the occasion of the launch of the new moisturizing product of Eucerin Hyaluron-Filler Ultralight moisturizing gel, we are carrying out a beautiful and extremely feminine and artistic campaign with the beauty and culinary blogger, contestant from season 5 of MasterChef - Lora Kapustina.
The campaign is realized within the website ladyzone.bg through two specially developed materials on the theme "hydration", visually supported by shots created for the project on the same topic in order to authentically position the product in the consumer's field of vision through a favorite popular person. It is for this reason that Lora also interweaves the product in a series of posts on her social networks.
Stars from "The Voice of Bulgaria", season 6 with an appearance in one of the biggest music events in our country - Coca-Cola Happy Energy Tour
Two of the most liked faces from the sixth season of the hit music show "The Voice of Bulgaria" joined the program of the Coca-Cola Happy Energy Tour in two cities in the country, along with some of the most beloved artists on the Bulgarian pop scene. Veniamin Dimitrov and Nadezhda Alexandrova invited their followers not to miss the two events through their social media profiles. During the concerts they performed two covers of popular songs and delighted their fans in the audience, who had the incredible opportunity to touch them and listen to their performances live.
The team of bTV Media Group remains available for collaboration through the faces from the bSTARS portfolio upon request.
*A national representative survey carried out by Market Links among an excerpt of 1,224 individuals aged 18-54, implemented using the method of direct personal interview in the period May 18-26, 2020.
Contacts:
bTV Media Group
Sales department
Sofia 1463
Bulgaria sq. No. 1
National Palace of Culture, 11th floor
Тel. (+359) 2 9176 800
Тel. (+359) 2 9156 564
Fax: (+359) 2 9176 886
e-mail: [email protected]
