At the end of 2022, Radio N-JOY continued its active work, helping to successfully open the renovated branch of Kaufland Bulgaria in the capital's Malinova Dolina district. For 6 working days from 30 November to 07 December, the favourite radio of thousands broadcasted part of its programme from a mobile studio on site at the hypermarket.

Lots of hit music, entertainment, hundreds of tasty prizes and many smiling participants filled the days of N-JOY's Radio Corner in Kaufland Malinova Dolina. The positive atmosphere was also carried over to the national radio airwaves through regular inclusions by the on-site hosts. In the afternoon block of the dedicated radio site, the hosts Inspector N-JOY and Domenica announced our joint game, presented highlights of the activation, talked to representatives from Kaufland and told more about what's new at the hypermarket.

The campaign kicked off with the participation of the iconic Inspector N-JOY, who held a series of conversations with the Mayor of the Studentski district, TV presenters Ivan and Andrey, as well as key representatives from Kaufland Bulgaria. On the other days in N-JOY's mobile studio every visitor could meet our sunny host Domenica and take a photo with her. The photos were part of Kaufland and N-JOY's game where visitors had to tag themselves in a photo with the radio by posting it on Instagram or Facebook.

Leveraging the strength of our radio stations with non-overlapping audiences, through alternative forms of advertising such as promos and live announcements, we urged audiences to visit the store and participate in our joint game through the airwaves of bTV Radio, Jazz FM and Classic FM as well.

As a complement, the campaign also had its own digital footprint with its own Facebook event and a news coverage on the N-JOY Radio website.

Throughout the campaign, we were able to promote the chain's refurbished branch stores, give away hundreds of prizes and create a positive vibe in the store. Visitors were extremely pleased to meet their favorite radio hosts and share a photo with them on their personal profiles. This led to further promotion of the renovated location and the mobile studio, which was organised especially for Kaufland Bulgaria.

If you too are interested in making an easy, effective and 100% positive event to promote your brand, contact the bTV Radio Group sales team - [email protected].