En

Partnership With Beauty And Class

bSTARS and Revalid Bulgaria in partnership with Desi Stoyanova and Maria Sylvester

In November 2020, bSTARS launched an exciting partnership with Revalid Bulgaria - a specialized series of products for healthy, beautiful and strong hair. In connection with the new Anti-Aging series, two extremely elegant ladies became ambassadors of the brand: the talented host of "Before Noon" Desislava Stoyanova and the artistic host of "Home Makeover" - Maria Sylvester.

We started a long-term partnership in which the two ladies tested the series for a while, to become convinced in the effectiveness of the products. For two months now Desi and Maria have been sharing their experiences and feedback using the Revalid shampoo and fluid.

Desi showed in a special video of her hair care routine in the context of taking care of herself as a person who is on screen every day.

In her typical and very artistic style, Maria challenged her audience to "vibrate at high frequencies and shake their hair", to dance with Revalid and share their videos with her.

What makes the partnership very successful is the sharing of a sincere opinion with the audience in a form that is completely natural to Desi and Maria. They themselves, as opinion leaders, share their assessment of the products, as well as their experience in caring for themselves, in their desire to inspire their audience to take the same steps.

Maria and Desi's adventures with Revalid continue - you can follow their Instagram accounts.

CLIENT: REVALID BULGARIA

CAMPAIGN: ANTI-AGING SHAMPOO AND FLUID

SEASON: AUTUMN 2020 - SPRING 2021

CHANNELS: SOCIAL MEDIA FOR THE FACES OF THE MEDIA

AGENCY: BROKS VISION

Maria Sylvester: Photo Credits to Kostadin Krastev – Koko & Make Up by Gergana Pashtrapanska

Desi Stoyanova – Photo Credits to Mira Dermendzhieva for Webcafe.bg

bTV Media Group

Sales Department

Sofia 1463

Bulgaria Square No.1