Radio N-JOY Asks: Were We Ready For Black Friday?

How the week before the big shopping went - valuable advice from Radio N-JOY and its social channels

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Every year, the famous weekend of sales, which follows the Thanksgiving Day in the United States, excites buyers looking for the best offers. This American tradition is considered to be the beginning of the Christmas shopping, and over time, other businesses in dozens of countries around the world have seen a suitable opportunity for promotion. In the last few years, Black Friday has been an extremely anticipated moment in Bulgaria as well.

In 2021, Radio N-JOY paid special attention to listeners in the week before the real big shopping, giving valuable advice on how to easily prepare everyone for the shopping event of the year. The hosts of the radio carefully presented the steps we can take in advance so that the set goals can be successfully achieved at a good price.

Our partners from OZONE.bg joined the radio campaign for Black Friday, who had prepared something interesting and valuable to share for each day of the week. Their promotion was aired through prime-time product placement in the morning block of the incomparable Inspector N-JOY. Throughout the day, the hosts of the various shows in the program focused on the tempting proposals in detailed live broadcasts. The effectiveness of the on-air campaign was also enhanced with sponsorship banners strategically planned for maximum coverage throughout the campaign.

At the start of the joint activity we published news on the website of Radio N-JOY. Through it, telling the story of Black Friday, we elegantly presented the information about the opportunities offered by OZONE.bg. The campaign was covered on the radio's Facebook profile, and the post reached a total of nearly 9,000 people.

The online platform prompted users with clever, quick and practical steps to reach the final buy button. It is not only important to get acquainted with the hot offers, but to be prepared for them and to load the basket with your favorite products before the announced deadline for promotion.

Once again, in our desire to be as useful as possible for our listeners, we integrated the necessary and important information about the client in the program content of the radio station. In this way, in an unobtrusive and natural way, we were useful to the advertiser, but mostly to the users. With this collaboration, we once again demonstrated the effectiveness of radio and the ability of all teams of bTV Radio Group (advertising-marketing-program) to create a full-fledged end product that works for the benefit of the audience.

If you also want to organize thematic unconventional projects together, contact us at [email protected].