Successful Examples From the Radio Air
Inspector N-JOY and „Ayran Balkan“ toured across Bulgaria within a week
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Inspector N-JOY accepted a new challenge with our partners from Laktima and their product „Ayran Balkan“. In just one week, N-JOY managed to attract over 1,600 participants who joined the online game of the radio station. Every day on the radio's website, photos were published from the tour of Inspector N-JOY from different places in Bulgaria. Also in the photos was “Ayran Balkan” - suitable for consumption anywhere and anytime. All the listener had to do to win a branded award from “Ayran Balkan” was to guess where the photo came from, with three options available to choose from as answers.
On the air of radio N-JOY the main focus in the Inspector's communication were various curious facts that gave interesting information about “Ayran Balkan”. The tour gave listeners a chance to become radio tourists, to learn more about the Motherland and to get acquainted in an authentic way with some compelling facts about the product.
The campaign enjoyed great results, and for each day the Inspector had prepared a special photo showing the beauty of Bulgaria and “Ayran Balkan”, of course. The presence on the air was upgraded with online positioning of the game in the Games section of the website njoy.bg, as well as with daily posts on the radio's Facebook page.
If you also want to receive an offer for an attractive alternative form of advertising on the radio stations of bTV Radio Group, contact the colleagues from the "Sales" department by email [email protected]
