The Finalist From The "Voice of Bulgaria" Kerana With А Premiere of a New Song With Music by The Chainsmokers
The song "I do what I want" is part of this year's collaboration between "The Voice of Bulgaria" and Tuborg Open
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The culmination of the collaboration between "The Voice of Bulgaria" and Tuborg Open is now a fact! Kerana, who reached the finale of the most successful music reality show and was chosen by the fans to record a new song with music by The Chainsmokers, presented her new song "I do what I want". The news about it was announced in the central newscast of bTV, and immediately after that the viewers enjoyed a selected part of the music video for the song. The listeners of N-JOY & bTV Radio were the first to listen to the whole song and who listened to it exclusively on the two radios during the premiere period. The whole project was supported by a massive multi-platform communication campaign across the bTV Media Group channels, as well as on the social networks of Kerana and Tuborg.
The song uses a beat from the popular song "Hope" by the duo The Chainsmokers, on which a whole new music is built, as well as lyrics in Bulgarian, written personally by Kerana. The video was shot using the "one-shot" method - shooting without interruption, "in one breath." As part of the project, in the coming weeks viewers will have the opportunity to be guided through the dynamic creative process of creating the song and shooting the video and visuals for the campaign through a series of documentaries on the bTV Media Group’s YouTube channel.
Together with Carlsberg Bulgaria we brought to life an extremely successful and exciting partnership for the second year in a row, which not only imposes Tuborg as the number 1 music beer in Bulgaria, but also gives a great opportunity to young talents like Kerana to develop their potential by creating original music in a team with some of the best professionals in the industry.
Listen to Kerana's new song here.
Partners:
- Music - Monte Studio: Veselin Tsenov - Algoriddim and Konstantin Angelov and Kerana
- Lyrics - Kerana
- Music video:
- Director – Bashmotion
- Postproduction: Editing - Bohos Topakbashian; Grading and VFX - Nikolay Kirkov:
- MUA – Krassimira Petrova
- Styling – Bogdana Kostova
- Documentary series:
- Director and cameraman - Konstantin Angelov
- Photographer - Martina Vladimirova
- MUA – Krassimira Petrova
- Styling: SV Fashion Studio, Bogdana Kostova
