The First Brand Integration in 360° Live Video in Bulgaria - On The Stage of "The Voice of Bulgaria" Finale

JACOBS trusted bTV Media Group and became the first advertiser to take advantage of the unique opportunity to promote its products through LIVESTREAM VR 360°


The only LIVESTREAM VR 360° from the grand finale of The Voice of Bulgaria on June 3rd 2018 provided a unique viewer experience as well as an incredible opportunity for effective advertising positioning, from which the JACOBS  brand benefited, in corporation with media agency HAVAS. For the realization of this project bTV Media Group has partnered with 5th DEGREE STUDIO, which ensured the technological implementation. The VR video, which combines high-quality content and innovative impact technologies, was broadcast online at and featured only Front Stage footage.

During the live broadcast, the hosts' announcements were forwarded to the website of music competition and the VR 360° technology. The 360° video offered to the audience a spectacular experience in the cult show, bringing the individual user live on stage. Special short video animations, e.g. 360 Live Advertising Forms, were created exclusively  for the 360° VR videos integration. During the 360° Live Stream at The Voice of Bulgaria finale, the animation was visible, regardless of the direction of the 360° video stream. The animations were created in the form of a 360-degree alpha channel video.

In addition to the VR video, JACOBS DOUWE EGBERTS also chose additional online communication - backstage product placement  , premium banner communication on the webpage of the show and the entire BMG portfolio.

Through the successful realization of LIVESTREAM VR 360° and the enrichment of its portfolio of alternative forms of advertising, bTV Media Group provides its partners with a new and attractive media environment for communication of their brands. Through it, the messages reach both the numerous television and online users simultaneously. Once again the media company has offered a successful solution based on both the latest technology and high-quality content.



bTV Media Group
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