At Radio N-JOY we believe that good preparation and the right communication can work to build a brand and establish better contact with the right audience. Another proof of this is the recent joint game with “Hotel International” in the summer beach resort - Golden Sands.
A pre-holiday game for Easter was communicated on the most listened radio station's* air page from the 6th to the 10th of March. It took place on the radio‘s Facebook page, where each day N-JOY fans had to name a different piece of information related to the hotel. The daily post was accompanied by an appealing photo of different parts of the hotel, catching the attention of the Facebook followers. The prize was large and impressive, giving away a weekend for two over the Easter period (14-16 April).
On a daily basis, the special game proved the time period was rightly chosen, reporting a high turnout of nearly 800 participants on average per day. Nearly 4,000 participants took part throughout the game, answering various questions related to the hotel's advantages.
The game communicated not only the hotel's unique facilities and benefits, but also its special Easter package to a wide audience. In this way, the client was able to not only delight a couple with a great prize, but also reach a wide audience for a specific and impressive offer.
The online game was so successful not only because of the radio station's well-developed social profiles, but also because of the consistent and unobtrusive information that the radio hosts shared with listeners on the air of N-JOY. Through live announcements, they also reached the audience outside the advertising blocks, which were saturated with promotional radio spots for the game with Hotel International.
If you too want to ensure your success, contact our team at [email protected]
Easter is approaching and Radio N-JOY and International Hotel Casino, Golden Sands is challenging you with a pre-holiday game!
Log on to the Radio N-JOY Facebook page and answer the weekly question to enter the draw for a double Easter holiday package!
The winner will be drawn on Friday night!
The iconic International Hotel Casino is offering a special Easter holiday offer including breakfasts and dinners, children's entertainment and access to a thermal area. Book for a minimum of three nights from 14 to 17 April and enjoy a comfortable stay, delicious food, three days of live music, non-stop entertainment, relaxation treatments and animation for children. See more at interhc.com!
Don't forget to try your luck in the N-JOY radio game and get ready for a five-star seaside Easter at the International Hotel Casino, Golden Sands!
Tag, version 2:
Take advantage of the special holiday offer and treat yourself to a five-star seaside Easter, including breakfasts and dinners and live music from 14 to 17 April at the International Hotel Casino, Golden Sands!
*The radio station with the most listened minutes on average per day in the period August 2021 - August 2022, in the target group A 18-45, according to the audience measurement agency GARB