The traditional forum of SAP NOW Bulgaria this year was held on October 17 at Sofia Tech Park and featured special guest speakers and key figures from business and public life. They shared their vision and experience about the latest technology trends in real business environments, in front of hundreds of digital followers.
Desi Stoyanova, one of the most prominent hosts on bTV, took on the role of moderator of the event with a major focus on customer experience. Through discussions dedicated to artificial intelligence, the future of digitalization, the culture of innovation, the management of experience, and the role of feelings in business, the experts jointly outlined the future of technology in Bulgaria in the context of global trends.
Thanks to her many years of experience as a journalist and host, Desi Stoyanova moderated the event very skilfully and professionally, successfully communicating to the guests the message and mission of the forum - to turn technology into an added value experience.
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