The Radio - a Loyal Partner and a Good Advisor
A story about how good planning and client confidence can lead to the realization of a successful campaign
Реклама
For more than a month, Radio N-JOY conducted a large-scale campaign, in cooperation with Shell shopping malls, focusing on the sandwich line deli by Shell. The purpose of the campaign was to present to listeners and consumers the new approach to preparation of food "for the road".
Every Tuesday on the morning block of Radio N-JOY, listeners could hear an easy and delicious recipe with quality products, selected by our team. They could take part in the game of deli by Shell, and get the chance to win a culinary book. The listeners of the radio learned more about the path of the ingredients in food "for the road", about their origin and various qualities, from Dani Raykova.
Every Thursday, one of the bright participants in the fourth season of the MasterChef Bulgaria culinary show shared personal experience and a lot of knowledge in the segment "Eat, Travel and Love", and revealed her recipes for a quality and delicious sandwich that could make traveling a pleasure.
On Wednesday, the guest of the Inspector was Neya, the host of the segment MasterZone on Radio N-JOY. In addition to presenting selected moments from the MasterChef culinary format, she also shed light on the intricacies of arranging the perfect sandwich "for the road".
Twice a week Inspector N-JOY personally tasted sandwiches, together with chefs, musicians and celebrities. The reports from these "inspections" were broadcast on Monday and Friday, and video footage was shared on the website and the social networks of the radio.
The good planning and the confidence that the client vested in the team of the radio, which prepared the campaign, led to its successful realization.
Contacts:
bTV Radio Group
Sales department
Sofia 1463
Bulgaria sq. No. 1
National Palace of Culture, 11th floor
Тel. (+359) 2 8039 090
e-mail: [email protected]
