Throwback To Dry January With Nikolaos Tsitiridis And Heineken 0.0
A month of detox with everyone’s favorite beverage and taste
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Each new year we begin with our resolutions - we will play more sports, we will be better or we will get rid of bad habits. At the beginning of the year, the popular Dry January challenge called for a healthier lifestyle - a whole month without alcohol consumption.
To promote the initiative and to make the fulfillment of New Year's resolutions easier and more enjoyable, one of the favorite beer brands also created an active campaign with its non-alcoholic brand Heineken 0.0.
Celebrities, including Nikolaos Tsitiridis, received their "Fresh Start Package" from Heineken 0.0 - 31 cans of non-alcoholic beer for 31 days, with which they can fulfill their Dry January without depriving themselves of the taste of beer.
Before starting his Dry January, Nikolaos invited his followers to get involved as well, winning their own Fresh Start Package. Throughout the entire month, he shared his progress and with the help of Heineken 0.0 managed to keep his promise - no alcohol, but the same pleasure and taste.
Client: Heineken
Campaign period: January 2021
Format / broadcast: Digital campaign
