In fulfillment of the set tasks, the contestants in the seventh season of the Farm felt the meaning of real craftsmanship and the patience it requires in order to achieve high quality.
With two branded letters signed personally by Pancho - the chief technologist of Delikates Zhitnitsa, the contestants touched on the history of the brand and the strong desire of the client to preserve the recipes of its ancestors, giving more people the opportunity to try sausages made according to traditional recipes.
Upon receipt of the letters, accompanied by the products Srednogorska lukanka and Beef sudjuk, as well as the recipes for them, the contestants were assigned tasks to make the respective sausages, following the philosophy of the brand - to craft with eagerness and love.
We expanded the integration of Delikates Zhitnitsa in the next stage of the format, after the drying of the sausages produced by the farmers. During a visit to the Farm, Pancho personally assessed the extent to which the knowledge he shared was justified by the diligence of the farmers.
The subsequent positive evaluation of the technologist for making the sausages excited the contestants in a typical Zhitnitsa way and created an atmosphere that naturally spilled over into a cheerful Panchovo horo dance, with which the farmers sent the guest away.
We enhanced the client's integration in a subsequent episode of the format by positioning a branded crate of products as a gift for the contestants from Delicatessen Zhitnitsa.
Effective brand integration in a thematic context has created organically positive emotions for farmers and memorable content for viewers.
Client: Delikates Zhitnitsa
Season: Fall 2021
Format: The Farm
Channel: bTV
Agency: PUBLICIS
