It's been less than a month since the start of the second season of bTV Media Group's most romantic reality show, “The Bachelor”, and brands are already recognizing the talented pianist as the face of their products and campaigns. Two of them, which we will tell you about, were launched in February.
On the road to culinary masterpieces with Captain Cook
On the occasion of Chef Guillaume Goupil's visit at “Captain Cook”, the restaurant launched a powerful social media communication campaign featuring popular Bulgarian faces. For one week until 25.02., visitors could enjoy an exclusive six-course menu prepared by the Michelin-awarded chef.
Evgeni Genchev shot a thematic video in the typical lyrical style of piano music and in the company of the culinary masterpieces served at the restaurant.
Introducing the "Ceremony" line by Desizo Monni
The menswear brand has chosen Evgeny Genchev as its face in an exclusive one-year partnership. The debut of the new Bulgarian bachelor in the fashion brand's frame is for their new clothing line themed "Ceremony", which launched on March 6. We are going to see Evgeni in the future campaigns of the brand.