Vivacom Regional Grant With The Support Of Maria Zhekova
The winner of the seventh season of “MasterChef” shares her everyday habits for sustainable lifestyle
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The seventh annual edition of the socially responsible campaign Vivacom Regional Grant started in the fall of 2021 and in January 2022 the initiative was made widely popular on social media with the help of celebrities and opinion leaders. This year's edition of the campaign focuses on two main areas - education and environmental protection.
Considering the lifestyle of the winner of the seventh season of MasterChef Maria Zhekova, she was a perfect addition to the team of ambassadors of the campaign.
Maria talked about her habits related to environmental protection, namely the construction of a wastewater treatment plant in her home, the use of only natural materials in the restoration of the house and the collection of waste during each walk in nature.
The video with the story was shared on Vivacom's Instagram channel, and in order to reach even more people with the campaign, Maria talked about the initiative in her profile as well. In her post, she invited her followers to apply for funding for their ideas or share their nature conservation habits in a comment to come up with ideas for a more sensible and responsible daily life.
Client: Vivacom
Campaign period: January 2022
Format / broadcast: Digital campaign
